#SWNXT AMSTERDAM

As part of the SWNXT Amsterdam Journey, ( September 16-18 2026) we will be visit Younique Concepts — a Dutch hospitality developer shaping the European hospitality scene with formats such as Pesca and several other restaurant, hotel and rooftop concepts.

Founded around Sven Sallaerts and Joseph de Jong, Younique Concepts stands for modern, sustainable and brand-led hospitality. Their work is defined by unconventional business models, strong employee participation, dynamic pricing and a clear focus on experience — rethinking traditional hospitality formats with a distinctive and future-oriented approach.

Through concepts such as Pesca, De Tulp, Fiona, Café Café and Lolo, Younique Concepts demonstrates how hospitality can become a powerful platform for brand, culture, community and business innovation.

Sven Sallaerts (37) - Co-founder Younique Concepts - Position: Future Growth. foto: Daniele Fiorentino & Rosario Multari

Sven Sallaerts developed twelve hospitality concepts which are owned, partially owned or managed by him and the entire team of Younique Concepts.

Six new outlets are in the pipeline, majority of the focus goes to the international expansion of the successful brand Pesca - which now holds four locations in the Netherlands (Rotterdam and Amsterdam), Germany (Hamburg) and France (Nice).

Younique Concepts is phrased in the Netherlands for their revolutionary HR-model, innovative guest experiences and bold marketing approach.